SUNY Westchester
Media Library
Image Library
Strategic Marketing & Communications is proud to share our image library to be used for storing photo galleries. All images must be optimized for websites, not printed material. How to Optimize Images for Web: A Step-By-Step Guide for Better Site Performance
Key Takeaways
From visualizing data to breaking up paragraphs of text to showing off your portfolio of work, photos and graphics play an important role in most website designs and help users enjoy better online experiences. Having great visuals, however, can take a toll on your website. Higher resolutions mean larger file sizes, which also means slower loading times. This is why images are often the cause of poor site performance. And remember, the whole point of adding images to your website is to create a better experience for your users (or maybe even to increase sales and conversions!), which is hard to do with a slow site.
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Image optimization is crucial for website performance
Optimizing images reduces load times, enhancing user experience and potentially increasing sales.
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Choosing the right image file type is key
JPEGs are best for photos, PNGs for flat illustrations, and GIFs for animations, each with specific use cases.
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Resizing and compressing images are essential steps
Preparing images with appropriate dimensions and compressing them without quality loss improves site speed.